Help Clients Turn On the Power of Social Media To Market Their House

Turning on Social Media Marketing for Real Estate ClientsSure, it’s your “job” to help your client sell their house, but shouldn’t you offer them every possible advantage? Teaching them how to promote their home for sale on their own social media platforms will help you to help them and will provide another avenue of potential buyers (buyers who know them and are willing to use highly effective “word-of-mouth” to help those interested find the house they want… the house your client is selling!

Consider offering a postcard campaign with ideas on how to effectively use their own social media outlets (Facebook, Twitter, LinkedIn, Google+, and even Pinterest) to showcase their home.

You may want to create your own branded real estate brochure to promote proper approaches to effective social media marketing and hand it out to every listing client.

Some of the Points You May Want to Cover:

1. Tell them how you will use social media as part of your comprehensive marketing campaign to sell their house.

2. Encourage them to pick their favorite feature of the house from a close-up of a particular architectural detail to an expansive view of the great room taken from upstairs and looking down to share online. Encourage them to be creative with their own camera, or offer to share the photos you have taken for them to use.

3. Teach them how to link their “shares” to the listing page you have created for their home so any potential buyer can access more information, more photos, and particular details about the home’s amenities in one central location.

These three simple steps will not only help remind your clients to help you market their house, it will also open a line of communication to help you answer their questions and offer solutions to any issues that may arise.

Anything you can do to keep the interchange of information and a cooperative atmosphere between you and the owners will improve their experience and your effectiveness as their agent… and it just might result in some great referrals (that could show up on social media, now that they know how to use it and “link you up!”) provides print and marketing solutions for real estate agents. If you need information about our flyers and brochures, our custom real estate postcards or other marketing products and services, call us at 1-866-763-8720. We are here to help you succeed!