The return on investment for direct marketing, on average, was calculated to be $12.18 in revenue for every $1 spent in 2012, according to statistics provided by the Direct Marketing Association’s publication The Power of Direct Marketing 2011-2012.
This average included direct mail, catalogs, inserts, commercial email, mobile marketing, social media marketing, Internet display/search advertising and commercial emails.
Of the non-digital varieties of direct marketing, Direct Mail (non-catalog) had the best return on investment, according to the DMA. That ROI was $15.40 for every dollar invested.
So, you decide… is direct marketing a gamble or is it a sure thing?
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