Staging a House to Sell

Staging a real estate property for a quick home saleImagine you are at the theater. The lights go down, and the stage rises up to create the dramatic backdrop. Excitement and anticipation is in the air. The audience enters the world of imagination. You can apply the magic of the theater by helping your customers “stage” their properties to sell.

Staging Sets Your Properties Apart

Staging prepares a house for sale in a way that highlights its best features and maximizes impact. Proper staging helps set your listed properties apart from the rest.

More Qualified Offers

As a Realtor® you will likely see more interest from more qualified offers from motivated buyers. There is a dramatic difference between a home that has been staged and one that has not. By offering sellers an objective assessment of their property, you can help them sell their homes in less time for more money.

Why Stage?

Home staging can dramatically transform the appearance of a property, from curb to closet. According to real estate industry experts, a staged house can command a 10-15% higher price tag than its original asking price. Here are some simple tips of staging, beginning with the “Three “C’s” of Staging:

The Three “C’s” of Staging:

  • Cleanliness
  • Clutter reduction
  • Color to elevate the house to a new level of sophistication

Eliminate Clutter

Begin by eliminating clutter. You cannot emphasize this point enough to your customers. It is crucial to depersonalize a house, so that clutter doesn’t distract buyers. Think about a clean palette that helps new homebuyers to envision themselves living in their home, with their treasured furniture and decorations. It’s now time to do some deep cleaning.

Deep Clean, Reduce and Eliminate

  • Remove books and knick-knacks and take magnets off the refrigerator
  • Eliminate family photographs and rearrange furniture
  • Organize the basement
  • Encourage your customers to invest in professional house cleaning

From the Outside In

Don’t forget the importance of  “curb appeal.” The landscaping, lights and walkways on the outside of a home invite the buyer to come inside. Homeowners should also pay close attention to details such as fresh flowers on a porch to add a splash of color. A well-manicured driveway makes potential buyers feel as though the property is cared for, inside and out.

Space and Light

  • Reduce furniture by as much as 50%
  • Open up the living areas to make the house look as large as possible
  • Allow natural light to fill a room by removing or reducing window treatments
  • Remove personal affects and sentimental objects

Details, Details, Details

  • Make any small repairs
  • Freshen up and update a room or accent wall with a fresh coat of paint
  • Add eye-catching cabinet handles and shiny new fixtures
  • Well-placed plants, accessories and artwork draw attention to interesting architectural details
  • Add warmth and richness with a neutral color palette

A Professional Perspective

As a Realtor® you will offer your customers an unbiased, professional perspective on how to improve and depersonalize their homes. Sellers will truly benefit from your trained eye that will make their house appeal to the masses.

The Stage is Set to Sell

Encourage your customers to getting their home imagine ready for photo shoot in a national publication. Staging will empower your customers to bring their homes to audience of eager homebuyers. The stage has been set. All you have to do is turn on the house lights and sell!

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