For every prospective buyer who dreams of owning a Garrison Colonial with a farmer’s porch, there’s another who’d rather have a sleek city condominium right … Continue reading
Tag Archives: real estate
House Wants vs. House Needs: What is Non-Negotiable?
What to Do When Your Client Melts Down
For the client, the process of buying or selling a house—even if it’s their dream house—is never easy. From pre-qualifying for a loan to titles, … Continue reading
Expired Real Estate Listing Postcard Campaigns: Strike Fast!
The disgruntled client of a competitor can easily become your satisfied client. Expired listing postcard campaigns can give you the opportunity to show (in full … Continue reading
Foreclosure and Short Sale Specialist Postcard Campaigns
You have built a good portion of your business and services around the short sale and foreclosure market. That’s what the market called for, and … Continue reading
How to Target Foreclosures With Postcard Marketing Campaigns
Short sales and foreclosures are big business in the current economy. It is unfortunate that so many people are losing their homes and hitting hard … Continue reading
LinkedIn for Realtors®
It’s no secret, LinkedIn has changed the way we communicate and do business.It is estimated that LinkedIn boasts more than 115 million members, and that … Continue reading
The “Millennial Generation” Enters Real Estate
The real estate industry has seen an increase of the “Millennial Generation”—those 30 years old and younger—entering the profession. Filled with entrepreneurial spirit and drive, … Continue reading
The Fine Art of Small Talk
As a Realtor® and a salesperson, you’ve probably got the gift of gab. Hopefully, your customers see you as friendly, professional and intelligent. Most likely, … Continue reading
How to Encourage a Seller to Stage Their Home
Staging a home to sell can be a difficult concept for many sellers to embrace. You say, “You need to have your home staged.” They … Continue reading
Sell a Lifestyle, Not Merely a House
When you think about marketing a house, think beyond selling the property. Think about selling a lifestyle — an ideal lifestyle for the potential buyer … Continue reading