Marketing to a Whole Neighborhood on the Cheap!
College students as a real estate marketing work force
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During summer, spring, and holiday breaks you have an eager workforce awaiting your command. Add a few clean-cut, responsible, appropriately dressed high school or college … Continue reading


Three Ways to Score With Door Hanger Marketing
Ways to win with door hanger marketing in real estate
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Here are three quick ways to utilize door hangers in your real estate marketing plan: For Sale or Just Sold Announcements Residents of a given … Continue reading


How to Create Your Real Estate Tagline
How to write your real estate tagline
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What is a Tagline? A tagline is a short phrase or sentence that describes who you are and what you do. It should: Be exacting … Continue reading


Where Do You Send Just Sold Postcards?
Where to send just sold post cards
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You just sold a house. Congratulations! All the paperwork is complete and your job as a real estate agent is done here, right? No. Not … Continue reading


Should You Hold Open Houses?
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You may have heard that open houses don’t work in real estate. You may have decided NOT to do open houses as a result. Well… … Continue reading


What Is An “Ideal” Client?
How do you find the best real estate clients?
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An ideal client is the one you enjoy most. They are a pleasure to serve. They appreciate your work and/or your products. They are in … Continue reading


Twelve Tips for a Successful Open House
How to succeed with an open house
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Open houses are a large part of a Realtors® job. In the busy season of spring and summer, there might be five or more open … Continue reading


The “Millennial Generation” Enters Real Estate
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The real estate industry has seen an increase of the “Millennial Generation”—those 30 years old and younger—entering the profession. Filled with entrepreneurial spirit and drive, … Continue reading


The Fine Art of Small Talk
Tips for wooing real estate clients with small talk
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As a Realtor® and a salesperson, you’ve probably got the gift of gab. Hopefully, your customers see you as friendly, professional and intelligent. Most likely, … Continue reading


How to Take a Great Picture of Your Listed Properties
Camera tips for taking good real estate photos
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Just because you’re not a professional photographer doesn’t mean you can’t take a fabulous picture of your listed properties. Follow these tips below to show … Continue reading