What Is An “Ideal” Client?

Posted on May 29, 2012 by admin

An ideal client is the one you enjoy most. They are a pleasure to serve. They appreciate your work and/or your products. They are in … Continue reading →

Real Estate 101: Creating Your First Mailing List

Posted on May 3, 2012 by admin

If you are just beginning your real estate career, you probably already have a sizable mailing list… even if you don’t know it. The best … Continue reading →

Why Announce “Just Sold” Properties?

Posted on May 1, 2012 by admin

Showing that you have sold a home is important — EVERY time one sells. If you have developed your mailing list, you will want to … Continue reading →

How to Encourage a Seller to Stage Their Home

Posted on April 27, 2012 by admin

Staging a home to sell can be a difficult concept for many sellers to embrace. You say, “You need to have your home staged.” They … Continue reading →

Outstanding Referrals: How to Ask for Them

Posted on April 23, 2012 by admin

Want to stand out from the competition? Secure good referrals! The best real estate marketing plan you have is good customer service. Advertising may get … Continue reading →

Sell a Lifestyle, Not Merely a House

Posted on April 19, 2012 by admin

When you think about marketing a house, think beyond selling the property. Think about selling a lifestyle — an ideal lifestyle for the potential buyer … Continue reading →

Build a Better Real Estate Business Card

Posted on April 11, 2012 by admin

How many real estate business cards have you seen in your life? How many were over-crowded, unattractive and ultimately forgettable? How many briefly crossed your … Continue reading →

What is a QR Code? Do I Need One?

Posted on April 3, 2012 by admin

A Quick Response Code (QR Code) is a trademarked graphic image technology used to embed information… information which can be easily “decoded” with one of … Continue reading →

How to Leave a Lasting Impression with Handwritten Notes

Posted on March 30, 2012 by admin

Finding the time to be thoughtful Writing is quickly becoming a lost art. Writing by hand is nearly extinct. Texting shortcuts and scannable online phrases … Continue reading →

Client Appreciation Events

Posted on March 26, 2012 by admin

You are building more than a business in real estate — you are selecting a path in life. Your clients are an essential part of … Continue reading →