Business cards are a basic must-have in many industries, and especially so in real estate, where networking and referrals are still a huge portion of most agent’s revenue stream. So when a business card is so integral to your brand, how do you decide what it should look like?

There are some people who feel particularly motivated to design their own business cards, typically because they have a love for graphic design and don’t often get the opportunity to use their skills, or because they have very particular preferences for the layout or design scheme and can’t find a pre-made template that suits their needs.

But for most agents, creating a real estate business card that truly represents your brand is easier than ever these days. Long gone are the days of the plain white business card (unless that is truly your style!).

Choosing the card that best represents you starts with the card itself. If you’re aiming for a luxury brand, ultra-thick and foil business cards are a great way to set yourself apart. For a more modern look, square business cards are a great choice – they illustrate to clients that you’re not afraid of unconventional design. Even a subtle change like a standard business card with rounded edges can help you differentiate your brand from your competitors.

And choosing the shape of your card isn’t the only way to set yourself apart, either. With professionally designed templates, you have hundreds of options, from a standard photo to a silhouette photo to no photo at all, a solid color background or a picture or illustration, real-estate-inspired design or a more universal look. You can even choose a variable data business card from our Keller Williams WOW! line, featuring cards that have your name spelled out in flowers, snowflakes, balloons, and other fun designs.

With our easy online design center, you can create exactly the real estate business card you want to represent your brand. Whether you choose one of our professionally designed templates and have your card selected, personalized, and ordered in just minutes, or you love the design process and want to spend an hour tweaking options to create a style you absolutely love, we’ve got you covered.