Real estate postcards are very effective in terms of introducing yourself to your target neighborhoods. If you want to become a realtor for a particular neighborhood, it is a good idea to send out direct mail postcards with your name, picture, cal-to-action, and contact information. That way, when you meet them face-to-face, prospects will be more likely to recognize you as their neighborhood real estate expert.

While direct mail postcards are effective real estate marketing tools for introductions to a target market, they are also used to maintain a connection after building a relationship with them. Send out direct mail postcards to give them an update of new homes sold or on the market and of services offered. You can also use mailers to give discounts or other calls-to-action. As a matter of fact, postcards make it easier to track the reach or the success of a marketing campaign. For instance, a call tracking phone number can be used to better understand the ROI.

To find out more about real estate postcards for creating a well-rounded marketing campaign, contact Best Print Buy.