What’s on the back of your real estate business card?

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Real estate business cards

“Blank Space” is much more than just a popular Taylor Swift song. It’s also a hotly contested concept when it comes to real estate business cards. That is, should your business card have blank space on the back side, or should you use that space for more contact information, marketing copy, or referral requests?

The pros and cons of blank space

  • PRO – Forces you to stay focused on only your most important message and contact details. When space is limited, you really have to think about what you have to convey.
  • CON – Cuts your messaging power in half. Let’s face it, there’s not a lot of room on a business card to start with. When you decide to leave 50% of that space blank, you’re necessarily limiting the amount of space you have to get your point across.
  • PRO – Gives you (or the recipient) a space for notes. It’s an age-old networking trick, jotting down quick notes about where you met and what you talked about on the back of a business card. Follow-up emails are far more effective when you can jog your contact’s memory about how you know one another.
  • CON – Can look a bit generic. Real estate business cards have a reputation for all looking the same. It’s possible to break the mold with a real estate business card that really wows, but a blank white back side can make it much harder to do.

Only you can decide what works best for your business card: use the space or leave it blank. But if you do decide to use the space, you may be surprised at just how many options you have.

BestPrintBuy offers real estate business cards with hundreds of options for the reverse. You can include a custom message of your own, with or without an accompanying photo. You can include links to your social media profiles, or a QR code that takes visitors to your website or prompts them to download your app. You can include a call to action or a request for referrals.

Whatever you choose to do with your Keller Williams real estate business card, we are here to help. Check out our business card back side options in the design center today.