What Are the Elements of a Great Real Estate Brochure?

• ■ Visually appealing and uses several high quality photos.
• ■ Describes more than the number of bedrooms, baths, and yard size.
• ■ Answers questions - but not ALL questions -- the potential buyer might have.
• ■ Helps the reader "feel" what it would be like to live in the house, through compelling descriptions.
• ■ Contains a compelling call to action to connect by phone, email, social media, or website by offering something the reader will want (from more information to a "special feature" not listed on the brochure, but offered to anyone who responds) Consider offering a video online, a floor-plan by email or additional photos on your Facebook page.