Four color printing combines the use of four colors of ink to reproduce any color that the human eye is capable of recognizing. The four colors that are used in the process are Cyan (C), Magenta (M), Yellow (Y) and Black (K), hence it is also known as CMYK printing, or full color printing.

CMYK printing works because yellow absorbs only blue light, magenta absorbs only green light, and cyan absorbs only red light. BestPrintBuy.com uses different combinations of these three colors to produce all of the colors required for printing yourfour color brochures, four color business cards and four color postcards.

Theoretically, when all three colors are printed on top of one another, black should result. In reality, because of the nature of the pigments, the combination results in something more brownish. To compensate for this unfortunate fact and to produce a true black color, black ink is added as the fourth color. That's what puts the K into CMYK printing. Black ink also serves to make the resulting images/interceptor sharper by adding depth and definition.

BestPrintBuy.com uses the same four color printing process, examples of which you see everyday when you pick up a major magazine (yes, those beautiful covers are four color prints), to create the highest quality of color print imagery when it is important for your business to make a good impression on a relatively large number of potential clients.

Why Print In Full Color?

Studies have shown that using color results in upwards of 60% retention of information presented. Four color printing is also convenient because the four inks that are used in the printing process do not need to be configured based on your design, hence there is no setup time. As soon as BestPrintBuy.com receives a request for your print job, we're ready to go, saving you time and money.

Pick a design you like, upload your pictures and information. That's it.

Four color printing has never been so easy!