February can be a challenging month. January brings the new year and a renewed sense of vigor; March marks the start of spring and a … Continue reading
Tag Archives: real estate marketing materials
Spring is a great time to renew your real estate marketing materials
How well do you know your real estate target market?
Market segmentation is a fancy way to say that you should know where your business is coming from, as well as where you want it … Continue reading
What’s on the back of your real estate business card?
“Blank Space” is much more than just a popular Taylor Swift song. It’s also a hotly contested concept when it comes to real estate business … Continue reading
How will the millennial home-buying slowdown affect your business?
According to CNN’s Real Estate website, home ownership has dropped significantly for both Millennials and members of Generation X. It’s hard to miss the change … Continue reading
How often should you update your real estate business card?
Creating your real estate promotional items is not a once-in-a-lifetime event. People change, trends change, marketing messages change, and even phone numbers and email addresses … Continue reading
Spring cleaning for your brand image
Time for an experiment. Gather together a representative sample of all your real estate marketing and promotional materials: your business cards, name tags, stickers and … Continue reading
Real Estate Business Cards are Still Useful and Profitable in Today’s Digital Age
So you are in a social engagement and you offer your real estate business card to a prospect. Are you proud of the quality of … Continue reading