Market segmentation is a fancy way to say that you should know where your business is coming from, as well as where you want it … Continue reading
How well do you know your real estate target market?
Real estate marketing is a numbers game – do you know your numbers?
Quick: What’s your response rate for real estate EDDM postcards? What’s your return on investment with door hangers? How many leads do you typically get … Continue reading
A beginner’s guide to real estate EDDM postcards
Unless you’ve been hiding under a rock lately, you’ve seen the post office’s new campaign for their Every Door Direct Mail (EDDM) services. If you’ve been … Continue reading