Marketing to millennials is something of a hot topic these days. Much has been made about the unique characteristics of this new generation (also known … Continue reading
Marketing Real Estate to a Millenial Audience
What Renovations Have the Best Resale Value?
If you are a “relationship” real estate agent, you will continue to stay in contact with clients, long after the sale. As such, your clients … Continue reading
Should My Real Estate Business Card Have a Dark Background?
There is absolutely no problem with selecting a dark (or bright) background for your real estate business card — as long as you keep the … Continue reading
Best Business Cards: Vertical or Horizontal?
For many years, the ONLY orientation for a business card was horizontal. It’s what was expected. It was natural. it was “as things should be.” … Continue reading
Which Keller Williams Logo is Right For Your Business Card?
As a Keller Williams real estate agent, you now have a choice between two logos for your Keller Williams business cards. The Traditional Logo If … Continue reading
How Should I Use My Keller Williams Real Estate Flyers?
Five Basic Ways to Use Keller Williams Real Estate Flyers There is no limit to the number of ways you can use real estate flyers … Continue reading
A “S.M.A.R.T.E.R.” Approach to Your Direct Marketing
When planning your marketing, you should have a plan.. the smarter, the better! Marketing that utilizes the acronym “S.M.A.R.T.E.R.” will help you achieve results, save … Continue reading
Direct Mail vs. Digital Marketing
Bangor University’s Centre for Experimental Consumer Psychology recently published the results of their MRI study of brains to compare and contrast the differences in brain … Continue reading
Real Estate Brochures to Educate Sellers
Go beyond the simple. Don’t waste your time creating the egotistical “Look at me” brochures your competition offers clients. Instead, use this quick and easy … Continue reading
Postcards To Drive Traffic To Your Real Estate Blog
If you aren’t using your printed material to entice new visitors to your website, you are losing out on a wonderful opportunity to gain new … Continue reading