Does your real estate lead gen strategy suit your personality?

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When it comes to real estate, everyone has an opinion about the best way to market your business: “it has to be networking groups”, or “direct mail is the only way to go”, or “web leads are the best way forward” and on and on.

But if you’re looking for true real estate marketing success, what matters is not finding the “one true path”. Instead, it’s all about finding a lead gen strategy that works for your business and your personality.

Shaping your prospecting to your personality – instead of the other way around – has two main benefits. The first is that you’re much more likely to actually get it done. After all, marketing that you hate to do is marketing that easily falls down your priority list. If you hate networking, no amount of designing Keller Williams business cards or rehearsing your elevator pitch is going to make you excited about finding and attending meetings.

Secondly, when you choose a real estate prospecting strategy you enjoy, you’re far more likely to invest the time to ensure you’re using the strategy well. If you love writing and designing direct mail postcards, you won’t hesitate to spend time searching for examples of well-written real estate direct mail postcards or planning out your next farming campaign. So when you think about your lead gen strategies, think about what you love:

  • Love socializing, meeting new people, and talking about yourself? Stock up on real estate business cards and Keller Williams name badges, and hit up all your local networking events.
  • More of a tech person? Focus on websites, social media, and email newsletters, and be sure that your business cards and other print collateral include QR codes or ways to connect with you online.

 

  • Low on time but looking to grow your business? Focus on low-effort, high-touch direct mail campaigns on a consistent schedule, and consider offering a free report or market analysis to boost response.

The saying “Do what you love and you’ll never work a day in your life” may not be precisely true, but loving what you do can certainly make for a more enjoyable – and more effective – workday.