Real estate farming postcards are a top marketing choice for agents across the nation, and for good reason. Postcard campaigns are simple to set up, have the ability to send targeted messages to different audiences, and offer a lot of bang for your marketing buck.

There are many ways to improve the effectiveness of your postcard campaigns, from choosing an eye-catching design to revamping your message. But one of the most important things you can do to ensure the success of a real estate postcard campaign is to ensure that you’re sending the right message to the right list. If you haven’t put much time into list-building so far, here are a couple of tips that can help you take your mailers to the next level:

Don’t neglect previous buyers – If your local market is hot, as so many areas are right now, then reduced inventory can mean big numbers for existing homeowners who are inclined to sell. A list consisting of people who purchased their home in the last 3-7 years is an excellent choice for a market analysis farming campaign. Even if they’re not thinking about moving yet, who doesn’t want to know what their home could be worth?

Look into apartment buildings – If you’d like to target first-time homebuyers, apartment buildings and communities are your best bet. Ideally, you want to focus on slightly more upscale buildings where the average tenant would be able to afford a down payment.

Keep track of contacts that fizzle – People who came to an open house, people who asked for a market analysis but didn’t move forward, people who expressed interest in looking at a home but never followed up – it might seem counter-intuitive, but these are some of your best prospects. After all, they’ve already expressed interest in both real estate and your services! If you haven’t been keeping track of these kinds of leads, you should absolutely start now.

Invest in investors – Landlords and investors will never make up a huge portion of your portfolio, but if you can develop strong relationships with a couple of them, they can be a solid source of reliable business. Staying in regular contact through real estate postcards can help you ensure that you remain their go-to agent.

P.S. Feeling too swamped to mount a postcard campaign? Don’t worry! Our postcard mailing services make it a snap to plan and execute your next campaign in minutes. You choose the message and the market, and we’ll do all the work.