It’s no secret that real estate is at its peak during the spring and summer. The market typically sees a peak from March to June, with sales remaining relatively robust through August. But as busy as you’re likely to be, it’s still incredibly important to maintain your marketing – it’s the best way to ensure not just a strong summer, but continued interest and referrals during the slower fall and winter season.

If you’re looking to maintain your real estate marketing momentum – without losing your mind – here are 4 great strategies for effective summer marketing:

1. Focus on sellers. When the market is hot, there are likely to be lots of buyers already out there looking. That makes for a perfect, and perfectly compelling, message to send to sellers. When you can send out a real estate postcard campaign that’s actively looking for listings, it’s a real draw for people who might have been uncertain about whether it was a good time to sell their home.
2. Highlight your listings with eye-catching signage. Great weather means people are a lot more likely to be out and about – and a lot more likely to notice the new yard sign on a beautiful home in a neighborhood where they’d love to live. Whether you’re promoting an upcoming open house (very popular during summer months, and a great way to connect with potential leads) or a new listing, keeping your signage up-to-date is a key summer marketing strategy.
3. Send out summer-themed postcards. Real estate postcard campaigns are an excellent low-effort marketing option, especially if you take advantage of our postcard mailing services. Fortunately, there are tons of designs available with appropriate themes, from general summer messages to 4^th of July real estate postcards. It’s a great way to stay in touch with your mailing list without having to expend a lot of energy.
4. Hit up parades with promotional items. On the other end of the energy and effort spectrum is this last tip. Hometown parades require an investment in time and the expense of promotional items, candy, and business cards to hand out, but they can also make a huge impression on potential clients. Not only will you get your information into a lot of different hands (and potentially make great connections with other businesses and organizers in the parade), but you’ll also make it clear that you’re well-connected to the local area – a real local expert.