Spotlight on Summer Real Estate Marketing

Summer can be a great time to be a real estate agent. In addition to the beautiful weather, there’s often a sense of things just ticking along: well-attended open houses, prospective buyers who are hoping to get into a new place before fall, and plenty of leads to follow up on.

But no matter how busy you are at the moment, it never hurts to plan ahead. Whether you anticipate market activity slowing down and want to insulate your business with tons of leads, or expect that you’ll be so busy in the coming months that you’ll barely have time to market yourself, it’s a good idea to take advantage of any opportunities that present themselves. Here are a couple of easy ways to market your real estate business this June:

  • Father’s Day – With all the hoopla that surrounds Mother’s Day in May, Father’s Day can sometimes feel like it gets short shrift. Give your mailing list a little extra love with warm Father’s Day real estate postcards, or make an extra effort for your most valued prospects and clients with a handwritten Father’s Day greeting card. And when you’re making up your mailing lists, don’t forget about your referral partners! Taking a moment to celebrate something about their life that has nothing to do with business can be an excellent way to strengthen relationships and show your referral partners that you care.
  • Magnets – When the weather gets good, people get out. From showing houses to shopping for groceries, you’re likely to spend a lot more time in your vehicle getting from place to place these days. A real estate car magnet is the perfect accessory to make sure that wherever you go, your business grows.
  • Postcard mailing – Who has time to manage every little part of their real estate postcard campaign? Make life easy with postcard mailing services that let you choose a design, message, and mailing list in minutes, so you can spend more of your summer days relaxing.
  • Independence Day – The 4th of July will be here before you know it. Celebrate the holiday with great 4th of July real estate postcards, or go a little wild and make plans to walk in a local town’s Independence Day parade. With a simple float and the right real estate promotional items, you’ll finally get to see just how fun it can be to become a local celebrity.

Whatever you decide to do to maximize your summer real estate marketing, don’t go it alone! BestPrintBuy is here for you with great products, amazing prices, and expert advice. And if you’d like to get some great deals as well, don’t forget to sign up for our free monthly newsletter, with great member-exclusive deals all year long.