When it comes to building a business – and a client base – how you approach your marketing matters almost as much as who you are marketing to.

Choosing the right marketing materials can go a long way toward sending the right impression. If you want to be perceived as a professional, reliable real estate agent, your promotional materials should be high-quality and professionally designed. After all, you could print up your real estate business cards on your home printer – but they would probably look like you printed them yourself, and last about 20 minutes in the recipient’s pocket or purse.

When you’re choosing the real estate marketing materials that will represent your business, pay attention to these 4 factors:

Quality – Professional marketing materials should be durable and long-lasting. Look for heavy bond weights when choosing paper items. This will help your real estate postcards look good even when they’ve traveled through miles of machinery and been delivered in the pouring rain, and will ensure your business cards are still readable when the recipient pulls them out a year later to give you a call.

Cost – Cost is always a consideration when it comes to business. Ensure that you’re getting a good value for your money by taking a look at the price per piece, and factoring in the quality of the goods. Seasonal sales, a wide product range, and bulk discounts are all great ways to make sure you get the most bang for your marketing buck.

Customization – A Century 21 business card won’t do you a whole lot of good if it looks just like every other real estate agent’s in town. Before ordering your cards, make sure that there are a variety of templates and styles available that look good, and have space for all the information you want to include. You’re likely to want to change your card design every couple of years or whenever your contact information changes, so make sure you have options you like that will coordinate with your other marketing materials.

Quantity – The ability to order in bulk means convenience and often a per-piece discount, but you don’t always want to be locked in to a huge order of any given marketing piece. Whether it’s a limited-run “Just Listed” postcard or a business card aimed at a potential new market, sometimes you just want to get a few pieces. Choose vendors that offer flexibility in their order quantities, and you’ll always be able to get just what you need.

If you’re interested in checking out what BestPrintBuy has to offer, why not try some of our free samples? Just scroll to the bottom of the Century 21 Product List (under “Upload your own design”) and click the link for FREE Samples.