Buying or selling a home is an intense process – often one of the most financially significant transactions a person undertakes in their life, and unless they are a real estate investor, often an unfamiliar one that is fraught with worry. As a real estate agent, job number one is typically to reduce the level of anxiety your client has around buying or selling a home. But however many times you may have uttered the phrase “don’t worry”, the fact is that people are far more inclined to trust those they know.

Regardless of whether your clients are made up of first-time buyers or experienced real estate investors, what they really want to know about you is whether you know what you’re talking about when it comes to real estate. If you want to convince them that you’ve got the goods, it’s best to communicate early and communicate often.

For most professionals, the first impression comes down to one of two things: a real estate business card or a farming postcard. If you want to start out on the right foot, your first communication with a prospective client should show that you’re a reliable, professional agent that they’d be lucky to work with.

Make sure that your business card is clean and up-to-date, and reflects the image you want your business to present. Are you going after a younger audience looking to buy in up-and-coming neighborhoods? Reflect that vibe with a modern square business card.

When it comes to real estate postcard marketing, look for cards that offer something a bit more meaty than the typical introductory message. Give prospects some insight into the current market, or offer to answer their questions about the value of their home, and they are a lot more likely to reach out to you as a source of valuable information.

If you have questions about designing a real estate marketing campaign that will benefit your business, BestPrintBuy can help. Give us a call at 1-866-763-8720 for questions or to learn more about our design team.