Throughout the country, the housing market is in full swing. Stories coming in from places as far apart as Los Angeles, Atlanta, and Washington, D.C. are reporting that inventory is tight, buyers are increasingly confident, and sale prices are rising. While there is always some fluctuation in local markets, these factors combined are making for an overall real estate picture that is extremely encouraging.

With so much action going on, it’s more important than ever for real estate agents to keep their marketing materials on point.

Real estate signs are a perennial must-have, particularly in the spring when people are looking for any excuse to get out and walk around as the weather starts getting nicer. And while standard post-and-panel yard signs are vital for getting the basic details across, don’t forget about the value of using riders to highlight special features, or adding smaller yard signs or A-frame signs to advertise an open house.

Car magnets are another great way to get your name out this time of year. You’re sure to be doing a lot of driving to get from showings to closings to listing meetings, so why not advertise your business everywhere you go? Personalized real estate car magnets help you boost your name recognition, particularly in areas where you’re spending a lot of time, like the neighborhoods where you have active listings. It’s a smart way to boost your referrals and show potential clients that you know the area well.

Finally, don’t forget about your marketing standbys, like real estate postcards. We offer several “set it and forget it” choices to streamline your postcard marketing. Our postcard mailing service lets you purchase a custom list to mail to, or upload one of your own, so that you can take care of your marketing in just minutes. And if you’d like to target a specific geographic audience, EDDM postcards (Every Door Direct Mail) are another great choice to get the word out about your business without taking up a ton of your time.