Let’s take a look at the humble real estate postcard mailing campaign. Many of us have heard that it’s key to “touch” prospects 7 to 10 times before they’ll respond. That means a minimum of 7 to 10 contacts with you in order to move them to the point where they’re willing to reach out, learn more, and potentially become a client.

There are several ways to count a “touch”, of course. Receiving a phone call from you or visiting one of your open houses certainly counts. An email newsletter is a possibility, if they’ve signed up for one from you. But the easiest way to get you name in front of a lot of potential clients on a regular basis is with a real estate postcard campaign.

Of course, it’s possible to over-contact your contacts and make them feel annoyed with the way you’re reaching out. Variety is the best antidote to that feeling.  If your prospects receive the exact same, or almost the same, postcard from you throughout the year, it’s going to start feeling like spam pretty quickly. But if you plan your campaign carefully, you can send different messages – ideally, ones your prospects will get value out of – throughout the year.

At BestPrintBuy, we offer a huge variety of real estate postcards for you to send to prospects, allowing you to easily plan a full year’s campaign in advance. We have real estate holiday postcards for all of the big events like Thanksgiving and Christmas and the 4^th of July, as well as smaller holidays and seasonal events like St. Patrick’s day,  Valentine’s Day, Mother’s Day, and Daylight Savings. We also offer common marketing postcards focusing on recent listings, recent sales, market analysis, and more. And if you want to reach out to your list “just because”, we offer recipe postcards, sport schedule postcards, and an assortment of other designs to allow you to keep in touch with your mailing list throughout the year.