It probably feels premature to start talking about the spring housing market. After all, January just got here, and the winter months always see a serious dip in home sales – sometimes as much as 27 percent*. But this year, the potential exists for some very good news on the housing market horizon. And now that the holidays are over, any reason to celebrate is a good thing.

According to the National Association of Realtors, “the real estate market is expected to build momentum across the board” in 2015**. There are plenty of predictions for a stronger economy, stabilizing home prices, more first-time buyers, and declining foreclosures. That makes now a great time for savvy real estate agents to position themselves for growth in the coming year.

What’s the best way to do that? Start by planting the seed with property marketing postcards.

Buying or selling a home is not an impulse decision. Often, if asked directly, potential clients will tell you that they’re not interested in selling, or not in the market for a new home. Which they aren’t… until they start looking at the homes that are available on the market, or find out how much their current home could sell for.

Sending property marketing postcards regularly – both for new listings and recently closed sales – is a great way to tempt prospects who are not currently in the market. Photo-heavy cards with a prominent link to your website are eye-catching and make it simple for clients to access new listings.

For the best results, include housing market activity reports in your real estate marketing campaigns. A strengthening market will get neighbors talking, and . After all, everyone could use a little bit of good news during the winter months, and it never hurts to be the one to provide it.

*Source: http://economistsoutlook.blogs.realtor.org/2014/09/02/autumn-and-winter-slowdown/

**Source: http://realtormag.realtor.org/daily-news/2014/12/31/10-reasons-2015-will-rock-for-real-estate