When should a real estate agent use a brochure?

Alnwick Treehouse

Most properties you come across will sell in the usual way: MLS listing, yard sign, showings, phone calls. But every now and then, you come across a property that’s a little more unusual. It could be a home with an unconventional layout, or a commercial property in a surprising location. The challenge with these listings is to bring the property to the attention of the right buyers at the right time. For a special property, you need a special marketing strategy. Real estate flyers and brochures give you several benefits:

  • Take control of the story. Every property has a story to tell. But in the rush of an open house, or if another agent is showing the listing, it’s easy to lose the opportunity to frame the story you want to tell. With a well-crafted brochure, you can take the time you need to highlight the best features of the space, or to point out unexpected benefits of its less common features.
  • Show off a spectacular property. Some listings are meant to be showpieces. Whether you use it to help potential buyers imagine themselves on the cover of House Beautiful magazine or to show future sellers the caliber of homes you list, a well-designed brochure can highlight the best parts of an amazing home.
  • Help a unique home find the right buyer. While we all want our listings to move as quickly as possibly, the truth is that some homes will take a little longer for someone to fall in love with them. A real estate brochure can highlight the features of a property that make it a great fit for a specific audience. Sending the brochure to prospective buyers can help them prequalify themselves, so you can focus your showings on the right prospects.

BestPrintBuy makes it easy to create unique real estate brochures and flyers for your unique properties. We offer several classic template options for the perfect real estate marketing tool.