Most people associate making big changes with January 1st, as people make New Year’s resolutions and plan for a new year. But fall is actually a great time to give yourself – and your business – a fresh start. The changing weather brings a relief from summer’s heat and humidity, and there’s an invigorating crispness in the air. Students are settling into a new school year. Young or old, everyone has a renewed sense of purpose. This is a great time to renew your marketing efforts, too.
A fresh round of real estate postcard marketing offers a smart, simple way to get back in touch with your clients and prospects. If you’re looking for a timely hook around which to plan your campaign, fall offers a number of themes and holidays: back to school, Halloween, daylight savings, football season, Thanksgiving – even a simple “season’s greetings”. These cards are a great way to say hi before sending a market analysis or “just listed” message, so your connections are reminded that you’re thinking of them all the time (and not just when you’re looking for business).
While you’re planning your fall postcard campaigns, it’s a good idea to brainstorm messages that will get a response. This could be as simple as including a note that tells former clients you’d love to hear how things are going these days. It could mean sending a back-to-school postcard that offers a free school district analysis. You could even ask directly for a referral (ideally as specifically as possible, like asking recipients to consider passing your information along to any young married couples they know who are looking for help finding a starter home).
Branded real estate postcards make staying in touch simple and all but automatic, whether you’re handling the mailing yourself or using a postcard mailing service. If you know you tend to get busy and put your marketing on the back burner, order a couple of campaigns worth of postcards at once. When you know you’ve got the cards all written up and ready to go, you won’t be as tempted to leave it to the last minute. After all, the best real estate marketing campaign is the one you actually follow through on.