The humble business card is the miniature workhorse of the real estate marketing world. And as a real estate agent, everything you do is marketing: marketing yourself to potential clients. Marketing a home to potential buyers. Marketing a deal to potential sellers. So isn’t it nice to have a real estate business card that does some that marketing for you – even when you’re not around?

The key to getting your Keller Williams business card to work for you is to stop trying to make one card talk to all your different audiences. Too often, real estate agents get caught up in trying to design the one perfect card – and it ends up either so bland or so packed with information that it’s effectively useless. The smarter move is to choose 3-4 target audiences, and create separate business cards crafted to appeal to each segment.  The return on investment for business cards is huge. Even when you’re creating multiple cards, the cost to you is miniscule compared to the huge dividends the right real estate business cards can bring.

You can start off simply by creating just two cards: one for potential clients, and a separate one for people who can refer clients to you. Both cards will display your contact details, of course, but you may find it more beneficial to link potential clients to your Facebook profile and referral partners to your LinkedIn profile, for example. Altering your slogan or message can be particularly effective. “Helping young couples find their first home”, might be too specific for a client card, but it’s the perfect way to tell referral partners who you’d like to be connected with.

Once you’ve started creating new Keller Williams business cards for your different audiences, you may be surprised by just how easy it is to think of new places – and new ways – to use them.