Do you want to increase the number of visitors that come to your website? Do you want to stay top-of-mind with prospective customers? Do you want to establish yourself as an expert in the field of real estate? If the answer is yes, than it’s time to start blogging.

What is Blogging?
A blog provides information, advice and relevant content to a website. It is a form of social media that allows businesses to build relationships with their customers by providing interactive comments. Blogs are like newspaper articles—gone digital.

Fresh Content
Blogs should provide new content (or posts) on a regular basis. Most business will update their blogs at least once a week. Some will post everyday. By keeping your blog fresh, you will add more pages to your website. As you increase your blog posts, your website will be more robust, lively and interactive. A typical blog post should be about 300-600 words long.

Key Words
When people search for information on the web, they do it through common key words. For instance, a potential buyer might search for something like “houses for sale in X town.” With updated blog, your website should come up among the top of the list. The best case scenario is that your blog will appear on the first page of a search. This results in what’s known as search engine optimization, or SEO.

What is SEO?
According to Wikipedia, search engine optimization is “the process of affecting visibility on a website in a search engine’s ‘natural’ or ‘unpaid’ ‘organic’ search results.” In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users.” And more visitors mean more prospective customers.

Just the Facts, Please
In short, it pays to blog. In fact, research shows that:

• Blogging will increase traffic by about 77%
• Blogging draws more than 55% more visitors to your website
• Regular blogging will provide about 97% more links to your site
• More visitors stay on your website because of a blog

BestPrintBuy.com provides print and marketing solutions for real estate agents and their franchises. We offer online design and print solutions for business cards, postcards, postcard mailing and marketing, folded note cards, door hangers, note pads, bookmarks and several other products to real estate agents.